by Russ Ward
“Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less.” – Marie Curie
Fear is one of the most powerful emotions, as it can create anxiety, foster poor decision making and even immobilize the victim. I, for instance, suffer from ophidiophobia, or fear of snakes. It really is beyond just being scared of them or a simple dislike. It is a deep hatred, and when it comes to snakes, my judgement is indeed clouded. For instance, I live in a rural area and so you hear tall tales of the scaly creatures ending up in everything, including toilets and car dashboards. When my mind drifts, it tends to drift towards a myriad of “What if’s?” What if a snake gets in the bathroom? What if a snake is in my car? What if I see one in my yard? This has led me to keep a garden hoe within arms reach of my front door, just in case. I check my car thoroughly each morning before hopping in, and I tend to hover more than relax, if you know what I mean.
Now I can tell you, as a relatively sane man (depending on who you ask), this makes absolutely no sense whatsoever. These slithering creatures are a helpful and beneficial part of the ecosystem, keeping disease carrying rodents and insects in check. They are an all important element of the circle of life. However, I can tell you the happiest part of that circle for me was when I saw a snake snatched up from the ground by a Red Tail Hawk and carried off into the distance. As that glorious bird of prey slowly drifted towards the sunset, a tear literally formed in my eye as gratitude for that hawk’s actions swelled my heart. But nevertheless, my disdain for all thing snake is still irrational.
Another common fear, especially in business, is the fear of the unknown. This can sometimes be a great guard against poor choices and force a deeper look when one is needed, but it can also be a blind spot for business if rejecting something out of hand is the standard instead of the exception. Some folks in the elevator industry have exhibited this kind of fear when it comes to the modular industry. The concept is rejected out-of-hand without proper research or deeper analysis. For instance, many elevator installers are unaware that the bulk of the work of installing a modular elevator is the very same work performed on every installation and that modular elevators are designed to make the installation go fast and as headache-free as possible.
They are also designed to be installed quickly, so with a modular elevator, you won’t have tons of man-hours tied up in hanging rails or building a cab. Both of those items are checked off the to-do list as they come pre-installed in a hoistway. A hoistway, by the way, that is designed to meet all the building codes, including those for earthquakes and hurricanes for every jurisdiction in the US and Canada. This means a faster installation that takes only days can be placed conveniently into an already busy schedule. And as we all know, more installations mean the more opportunities for maintenance contracts.
Getting past fear is a difficult chore, but the benefits outweigh the risks; of course, unless you are talking about snakes.
If you want to do a bit more research, here are a couple of short videos and a personal testimony that demonstrate how easy the installation process is. The testimonial is a Phoenix Modular Elevator customer regarding their first-hand experience with the time and ease of the getting the elevator they wanted installed. If you would like to be considered to be an installer for projects, click here. We install across the United States and Canada.
Marie Curie was right, “Now is the time to understand more, so that we may fear less.”